Yoco
Project
Point of Sale Payment
My Role
Product Designer
Industry
Fintech
Timeline
2021
Overview
Yoco provides everything that a growing business needs. Card machines. Online payments. Business tools. Yoco wanted to introduce and encourage more payment s to be made via NFC (tap).
Goal
Create trust between users and card payments. Encourage more users to tap their card as a payment method. Increase the overall transaction growth of NFC.
Problem
Many people in South Africa are still scared to even use a card for payment.
Research
Workshopping was done on previous design with the team of PM's, engineers and product design on what could be improved.
Customer support was also consulted and surveys sent out to gather their insights into whether or not customers are looking for a tap payment method.
Wireframing and user journey was also designed showcasing various possible experiences.
Below: The old design which was used to instruct a user when making a payment. Notice it did not include "Tap" payments.
Research
Workshopping was done on previous design with the team of PM's, engineers and product design on what could be improved.
Customer support was also consulted and surveys sent out to gather their insights into whether or not customers are looking for a tap payment method.
Wireframing and user journey was also designed showcasing various possible experiences.
Below: The old design which was used to instruct a user when making a payment. Notice it did not include "Tap" payments.
Testing
After all the research and insights were gathered, a prototype was designed for user testing. The test would enable us to assess the effectiveness of a new design and determine if we have indeed enhanced its intuitiveness, thereby motivating users to choose card tapping as their preferred payment method.
Testing
After all the research and insights were gathered, a prototype was designed for user testing. The test would enable us to assess the effectiveness of a new design and determine if we have indeed enhanced its intuitiveness, thereby motivating users to choose card tapping as their preferred payment method.
Feedback
The feedback gathered was:
1. It was clear where to tap their card as a user when paying.
2. They could easily notice the three different ways you could make a payment.
3. Users recognized NFC icon and it's meaning.
4. To utilize the NFC tap function, it is was evident to the users that the bank card should be placed visibly on the device.
Users were still slightly against the tap to pay method because of it's unfamiliarity.
Feedback
The feedback gathered was:
1. It was clear where to tap their card as a user when paying.
2. They could easily notice the three different ways you could make a payment.
3. Users recognized NFC icon and it's meaning.
4. To utilize the NFC tap function, it is was evident to the users that the bank card should be placed visibly on the device.
Users were still slightly against the tap to pay method because of it's unfamiliarity.
Final Design
The final design included:
1. Moving the cancel button to the top left and adding illustrations which were recently commissioned to add personality.
2. Add an infinite spinner, so the user knows the payment is still processing.
3. Add Total amount to the processing screen for clarity.
There should be a done or a finish button at the end of the flow.
Final Design
The final design included:
1. Moving the cancel button to the top left and adding illustrations which were recently commissioned to add personality.
2. Add an infinite spinner, so the user knows the payment is still processing.
3. Add Total amount to the processing screen for clarity.
There should be a done or a finish button at the end of the flow.
Reflection
Trust was created by including Yoco branding on the screen which people were familiar. Users were encouraged to use Tap as a payment method because of it's prominence on the screen with an image and copy that was added. The design overall resulted in a surge of NFC tap payments, coinciding with a decrease in the use of traditional paper money, which was particularly notable during the COVID period.
Reflection
Trust was created by including Yoco branding on the screen which people were familiar. Users were encouraged to use Tap as a payment method because of it's prominence on the screen with an image and copy that was added. The design overall resulted in a surge of NFC tap payments, coinciding with a decrease in the use of traditional paper money, which was particularly notable during the COVID period.
